Creating a digital platform for a streetwear brand
- Client: LFT FLD / JD Sports
- Year: 2015
- Photography: Alec McLeish
- Services: Art Direction Branding Digital Design Visual Identity
Conceived by Gareth Skewis (Palace, Slam City Skates) and Paul Ruffles (size?, FootPatrol), LFT FLD approached us to create an online experience that would communicate the spirit and ethos of the newly formed brand. Our mission was to create a platform that LFT FLD could look and call their own.
We helped LFTFLD create a digital environment for their re lifestyle brand. We developed, designed and built the digital platform for the recently formed street wear brand to showcase and promote the label.