The journey from brand campaign to a digital buying experience
- Client: Title A
- Year: 2014
- Services: Art Direction Brand Strategy Digital Design Digital Strategy eCommerce
Tasked with building a digital presence for TitleA, the womenswear brand headed up by former model Agyness Deyn, our approach was to put aspirational campaign imagery at the heart of the brand experience. Mortar Pestle Studio supported TitleA in creating and defining a new lifestyle brand, from campaigns and advertising to a digital buying experience.
The digital approach relies on a visually led platform that showcase the brand through campaign imagery, social media and shop the look’ strategy, driving customers to a more engaging customer journey.
The ecommerce website uses high impact campaign imagery that is constantly evolving from season to season. It creates a continuous canvas for the brand to present it’s identity and personality.
